Alyssa West

I am a hard-working writer, marketer, and data specialist based in Chicago, IL. With experience in both business to business and business to consumer writing platforms, I have developed an ability to adapt my voice to whatever audience is thrown my way. I excel because I find the personal in the impersonal, the humor in the mundane, and the heart in the everyday. I then back these instincts with data-driven analytics that packs a punch, making the most impact for your business. Passion for my craft and an ability to work past roadblocks has gotten me to where I am today, and I trust that it will take me much farther.

The Struggle of the In-Betweenie presented by Society + – The Global Destination for Plus Size Fashion since 2006

We live in a strange world-a world of contradictions. I am told that I should speak my mind and have opinions, but if those opinions are too strong, I am a “man-hating feminist”. I am told that I need to work hard and get an education, but when I try to use that degree I worked so hard to earn, I am told that I didn’t work hard enough. I am told that I am not small enough, but I’m also not big enough. All of these contradictions add up to me feeling like I’m wrong a lot of the time. I am told I

Four Plus Sized Tips for Online Shopping – The Global Destination for Plus Size Fashion since 2006

Shopping as a plus size woman has never been the easiest thing in the world. Online shopping as a plus size woman? Forget about it. The fear of trying on things that you absolutely loved on the page only to find out that they were actually made for someone that has the figure of a two by four has kept full figured women hiding from online stores for far too long. But we say no more! Every woman has the right to shop from the comfort of her own couch while she wears no pants and blares Keeping Up

The New Face of Torrid: Maria Gimena – The Global Destination for Plus Size Fashion since 2006

It has been less than a month since Maria’s life changed forever. Less than a month than she proved that putting yourself out there and pushing the limits of your comfort zone has some huge payoffs. Less than a month since she was named the new face of Torrid. And though this title and lifestyle is new, it fits Maria like a glove. As we chat on the phone, she hustles from point A to point B, whispering an “excuse me” as she politely slides past strangers. The joy in her voice is contagious and s